Go2WOOD Manifesto

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The Go2WOOD Conclave 2016 gathered key actors from the entire value chain of the wood industry, to a full-day workshop conference on promoting wood as the sustainable material of the future. The result of the day is the Go2Wood Manifesto, that highlights important actions for the future development of the industry. Here are the findings of the Go2WOOD conclave:

1. COMMUNICATION

The importance to communicate the value of wood as well as the value-add elements is essential.

  • Establish and maintain a level of awareness with the predominant influencers in wood related industries.
  • Achieve the UN’s 17 Sustainable Development Goals and to build a more resilient bio-region. Effectively communicate new data, innovative methods and cross-disciplinary processes.
  • Create an information portal for the public and private sectors to better understand the consumer choices for sustainable wood. What is the short and long term benefit?

2. EDUCATION

Education is the keystone to build and sustain awareness of wood in society.

  • Wood education needs to be enhanced at all levels, kindergarten to A-levels to university.
  • An integrated approach of experiential vocational hands-on training to engineering and architectural tectonics.
  • Create local education with a global outreach, both virtual and most importantly in real life.

3. RESEARCH

Expand the body of knowledge. Build an extensive knowledge platform, with evidence-based data.

  • Knowledge main categories to include engineering, forestry and architecture.
  • Measure- comprise a new framework for measuring the impact of wood.
  • Source- co-create an open source data base on wood, across borders.
  • Demonstrate- sponsor demonstration projects based on scientific research and recorded evidence that wood successfully exhibits the triple bottom line of sustainability- social, economy and environment.

4. ROLE OF WOOD

What role does wood hold in achieving the UN’s 17 Sustainable Development Goals by 2030?

  • Where does wood fit in today?
  • How may it shape the future?

5. ADVOCACY

Tell the story of wood by creating wood ambassadors.

  • Events like CONCLAVE ’16 and action oriented initiatives like Frank Erichsen and the Aarhus Architect school design-build wood pavilion, brings wood to life.
  • KILL the negative myths about wood- relating to non-sustainable forest management, climate change, biodiversity threats and the minimal benefit on society.
  • Bring transparency to woods’ weaknesses and strengths.

6. PORTFOLIO OF ICONIC MODELS.

To inspire and support innovation and give courage to be transformative.

  • It is a collection to exhibit what is possible and how to better understand the great potential of wood.
  • A level of highest quality is paramount- to combat myths and hearsay.
  • Update public awareness that wood is a top grade material.

7. PARTNERSHIPS WANTED

To develop new field partnerships, where various stakeholder types develop initiatives side by side, to accelerate innovation in WOOD.

  • Expand inter-disciplinarian methods such as those demonstrated at the Go2WOOD CONCLAVE’16 in cooperation with the many facets of the wood industry.

8. IDENTIFY FUNDING

There are numerous sources of funding for innovation.

  • Funding is needed to create, evolve and spread the message.

9. HISTORY AND A NEW VOCABULARY FOR WOOD

Understand the place wood has in our multi-generational society from the past, present and future; real and received, seen and experienced.

  • Encourage the transformative qualities of wood- from the ‘sensual to the sensible’.
  • Wood means a thousand things to a thousand people for a thousand years. Create a robust value based wood vocabulary, to instill change and inspire new ideas.

10. POLICY FRAMEWORK AND ENCOURAGEMENT

Dissemination of updated information to public administrations to promote WOOD.

  • Make annual recommendations and advise the national government for effective Danish applications in forestry, industrial design and urban policy in regard to wood.
  • Establish a best practices guideline for the effective use of wood for Danish municipalities.
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