AMB17ION catalogue of ideas

Today Chora Connection publishes the AMB17ION catalogue of ideas, a collection of all the initiatives that were hatched and developed at the AMB17ION work forum on December 1. In the catalogue of ideas, you can read about initiatives like “The SDG-Gazelle award”, “The earth as a common good”, and others.
The AMB17ION work forum on December 1., was held to gather change agents, activists and entrepreneurs for the purpose of developing new and original initiatives that can drive sustainable change in Denmark.

The 100 participants spent the day working together on hatching ideas for change, with the potential of immediate initiation. This led to new initiatives and partnerships that were founded and shaped at the AMB17ION work forum. The framework for the day was based on the UN Sustainable Development Goals (SDG), and laid the foundation for what problems and challenges the new initiatives would address. The 17 SDGs represents a new market for business ideas that can create sustainable growth and develop society towards a sustainable future. Read a coverage from the day here.


The day resulted in a comprehensive catalogue of more than 20 new ideas for initiatives that can kick-start a sustainable change process in Denmark and support the realization of the 17 SDGs in Danish society.

The AMB17ION catalogue of ideas will be published with foreword by Karen Blincoe and introductions by Professor Emeritus and member of the board of directors at Chora Connection, Steen Hildebrandt, Head of Corporate Sustainability Affairs and member of the board of directors at Chora Connection, Claus Stig Pedersen and Professor at the University of Copenhagen, Katherine Richardson. In addition, all original ideas and a complete list of participants and speakers can also be found in the catalogue.


The AMB17ION catalogue of ideas is freely available here.

It is the intention that the municipalities, corporations, entrepreneurs and organizations can utilize the AMB17ION material to initiate ideas and actions that leads towards a more sustainable world.

All inquiries or requests for collaboration will be gladly received, and can be directed towards: or

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